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Is Digital Retailing Ready For Advanced Digital Finance? With Pete MacInnis, Founder and CEO of eLend Solutions

Guest Speaker: Pete MacInnis, Founder and CEO of eLend Solutions


Is Digital Retailing Ready For Advanced Digital Finance? With Pete MacInnis, Founder and CEO of eLend Solutions

Digital retailing is all about deal generation, not lead generation.  It is the start of the deal.   With online retail tools, the combination of technology and data are enabling the dealer and the customer to come together much faster.   Today, most digital retailing platforms and tools are often returning unqualified payment terms that establish unrealistic expectations.  The misleading information perpetuates stereotypes and ultimately creates more skepticism and unavoidable conflict when the terms cannot be honored in-store.  When pricing doesn’t match and payments don’t match, you’ve lost that customer. In this webinar, we will explore how advanced digital finance technologies can provide shoppers with qualified, penny-perfect payment terms, matched to actual dealer lender programs – online or before the handoff to F&I in the dealership.  And most importantly, we will discuss the positive impacts these technologies can have on finance penetration, sales, profitability and CSI.