Consumer-driven soft-pulls are gaining popularity throughout the automotive, RV, marine and powersports industries. Consumers are jumping on the Internet in record numbers to begin their vehicle shopping process – with over 80% starting on their mobile devices. If you have a solution that helps your dealers attract leads online, you should consider consumer prequalification as an integral part of the journey.
Soft pull solutions do not require SSN or DOB and have no effect on the consumer’s credit score. Our soft-pull solutions are a consumer consent-driven approach to receiving unique insights into your customers’ credit score and full credit report while they are shopping online.
The following output formats are supported for data:
Our Prequalification solution is easily integrated into several types of consumer-facing platforms where customers can quickly be preapproved, without leaving the dealership workflow. Some common integrations today include:
Providing complete visibility to a consumer’s FICO Score to ensure accurate payment quotes
To encourage consumers to get pre-qualified before walking in to the store
Include a prequalification link in your email campaigns to drive engagement
Allowing agents to push a link during a chat conversation to engage the consumer
Tablet and kiosk apps encourage consumer prequalification right from your sales floor
No matter which soft-pull solution you choose to integrate, your lead manager(s) will receive an instant notification in our accompanying QuickQualify Mobile Dealer App that will include the consumer lead information along with credit score and auto credit profile. Your sales team can click to text or call the shopper back immediately to catch them in the moment. Not to mention the data is automatically added to your CRM.