Tim Edwards – National Director Strategic Alliances, CU Direct/CUDL 

How well do you know your local credit union and the advantages they offer over traditional lending sources? Did you know that credit unions advance strategy is often more robust than other types of lenders, which allows dealer to recognize more profit with less cash down and leaving more room for after-market sales?

While traditional lenders were struggling in the financial crisis of 2008, credit unions stood steady and providing continuous funding opportunities for dealers who lost their lending sources. While credit unions may have a reputation for moving slower in the marketplace, they provide steady lending partnerships and seek to build strong relationships with businesses in their local communities.

Dealers who attend this session with learn how CUDL:

  • Helps you sell more cars by leveraging credit union members who are preapproved for financing
  • Helps you manage the credit union relationship, simplifying and streamlining the paperwork and the lending process
  • Helps build stronger relationships between the dealer and the lender
  • Has integrated the 700Credit soft-pull product solution to reduce keystrokes and streamline the pre-approval process, leading to the sale of more cars.

About Tim Edwards

Tim Edwards is the National Director of Strategic Alliances at CU Direct and has over 30 years in the Credit Union industry. 

Tim is starting his 21th year with CU Direct.

For nearly 25 years CU Direct has been committed to supporting the credit union industry with lending solutions, systems and tools that credit unions need to serve over 1,100 Credit Unions and 15,000 Dealerships.

Tim manages relationships with the major dealer groups on behalf of CU Direct.
Groups such as AutoNation, Penske, Group 1, Lithia, Sonic, Enterprise Car sales and Hertz to mention a few.
He also oversees CU Direct’s Remarketing Solutions program in partnership with SRS, Element and Manheim and works with the CUDL’s sales team to bring 700Credit’s credit and compliance solutions to CUDL’s network of 15,000 dealerships nationwide.

A graduate of the University of Nebraska and Western CUNA Management School please welcome Tim Edwards.