SOUTHFIELD, MI, February 8, 2017 – 700Credit, the automotive industry’s leader in providing credit reports, compliance, prescreen and consumer pre-qualification solutions, announced today the integration of its suite of products and services with Traffic Control’s customer relationship management (CRM) system. 

Dealers using both 700Credit and Traffic Control solutions benefit from:

  • The seamless integration and enhanced workflow that will help speed the sales process and improve customer satisfaction.
  • 700Credit’s prescreen tool, which enables dealership personnel to use a soft-pull to gain insight into the customer credit profile – using just their name and address –without impacting their credit score.

 “We are happy to bring the Traffic Control platform into the 700Credit family,” said Ken Hill, General Manager of 700Credit. “Our integrated solution provides Traffic Control dealers the critical credit platform they need to quickly and accurately evaluate consumer credit information and perform the necessary compliance functions to keep the dealers in line with what is required by law.  In addition, with the  integration of our prescreen solution with the Traffic Control desking tool, dealers can be confident that they are selling the right car to the customer based on their credit worthiness, speeding the sales process and providing a better customer experience.”

“Traffic Control is not just another CRM; we are the low cost, no contract, high-performance solution,” said Brendan Hurley, Traffic Control’s founder.  “Our powerful tools, including mobile apps and integrations, allow you to effectively track your leads, manage your inventory and improve employee productivity. With the integration of the 700Credit solutions, dealers can pull credit directly into the desking module within our CRM without toggling to another system.  In addition, integrating the 700Credit prescreen tool allows sales managers to make more informed decisions while desking the deal before sending it to F&I.”


About 700Credit

700Credit is the automotive industry leader for credit, compliance, prescreen and consumer pre-qualification solutions.  Products and services offered include: Credit Reports from all three bureaus, OFAC, Adverse Action and RPBN compliance and fraud detection.  Soft-pull solutions include both dealer and consumer (web-based) facing options.  700Credit was created to provide its clients with the highest quality data in the most time efficient manner possible. Our products and services improve service levels and provide excellent value, seamless integration and the best workflow in the industry.  To learn more, visit our website at:



About Traffic Control

Traffic Control provides CRM, ILM, and EAM (employee activity management) solutions that allow dealers to closely monitor and control sales and lead opportunities. The features that most dealers expect, and more, including Mobile apps, Tell-U-Phone, Cloud Email & Messaging and are available in Traffic Control. Plus, recently added is the ability to scan documents directly into Traffic Control for efficient document management.  Traffic Control’s mission is to consistently leverage technology to provide dealers with the very best tools in the industry to manage and control their dealerships.

Despite its use of cutting-edge technology, Traffic Control provides services at the lowest possible price point, typically less than a third of the average price of their competitors! Traffic Control accomplishes this because the company does not spend millions on acquisitions, trade shows, and expensive magazine glossies, which require passing costs on to the dealer. They spend their money on development and support, saving customers tens of thousands per year.

For more information visit and follow us on Twitter @TrafficCopCRM




Susan Burke                                                  

VP Product & Marketing                                            

(616) 240-9853