Drive more highly qualified leads while consumers are shopping for vehicles
Farmington Hills, Michigan – October 4, 2021 – 700 Credit, LLC, the automotive industry’s leading provider of credit reports, compliance solutions, and soft pull products, has announced a product alliance with Mobauto, an engagement technology company. The new alliance integrates the 700Credit soft pull, prequalification solution seamlessly with various Mobauto products and services offering consumers a simplified way to get prequalified by mobile tap, scan, text or click while in-store, online or as they browse a dealer’s website. In addition to compliant, text-based advertising and in-store NFC technology products, Mobauto utilizes a floating website widget that follows the consumer as they navigate a dealer’s site. This persistent button, and easy engagement process, make it more likely the consumer will initiate the prequalification process.
“Mobauto’s implementation of our prequalification (soft pull) platform ensures the customer can, at any point in their shopping process, tap their phone, scan a code, send a text or click a button and get preapproved in seconds from their mobile device,” said Ken Hill, Managing Director of 700Credit. “Research shows that over 80% consumers start their shopping process on their mobile device. Incorporating a 360-degree mobile approach to prequalification is in line with consumer expectations and will drive increased engagement and usage.”
“Integrating with the 700Credit soft pull platform creates a game-changing solution and simplified prequalification process for dealers and their customers,” said Patrick Forte, CEO of Mobauto. “Mobile phones are loaded with capabilities. Whether tap, scan, text or click, a customer’s decision to engage will almost always boil down to 2 key considerations: (1) Is it needed. (2) Is it easy. With this new integrated 700Credit offering, we’ll cover both.”
700Credit is the automotive industry’s leading provider of credit reports, compliance and soft pull products. The company’s product and service offerings include credit reports, prescreen and pre-qualification platforms, OFAC compliance, Red Flag solutions, MLA, Synthetic Fraud Detection, Identity Verification, score disclosure notices, adverse action notices and more. 700Credit’s goal is to provide its clients with the highest quality data in a compliant framework in the most efficient manner possible. For more information about 700Credit, visit www.700credit.com.
Mobauto® provides custom-tailored products and services designed to optimize customer engagement and drive sales opportunities. They offer strategy, technology, activation and execution for their clients. For more information about Mobauto’s products and services, text the word HELLO to 833-944-2886 or visit www.mobauto.net.
To learn more about this alliance CLICK HERE.