Bill Bok – VP of DMS Sales, Dominion Dealer Solutions

Texting is the most widely and frequently used app on a smartphone, with 97% of Americans using it at least once a day. Additionally, 90% of all text messages are read in under 3 minutes. However, evidence suggests that most retailers send illegal text messages to their client base. Moreover, it’s becoming more acceptable for employees to use personal devices for company business, but where do we draw the line? This plain-language session covers three key ways to be compliant when using the fastest and most efficient medium to reach your customers.

About Bill Bok

Bill Bok is the Vice President of DMS Sales for Dominion Dealer Solutions. In this role, Bill has been instrumental in providing important dealer insight into the development of the new Dominion VUE DMS. Prior to joining Dominion, Bill served as VP of sales for Reynolds and Reynolds where he was one of the leading sales reps in the company. In addition to owning and operating a dealership in Ohio, Bill was previously an original partner at Dealer Tire, the leader in tire distribution throughout the franchised dealer network. Bill was instrumental in growing Dealer Tire to the $2 billion dollar company that it is today. Bill has spoken at NADA and numerous 20 group meetings, educating dealers on best practices in implementing and using the DMS to improve dealership operations.