Warning: plain-language will be used

Jonah Cole – Director of Digital Product, Dominion Dealer Solutions

In this session we dive into the latest digital marketing trends and what they mean for dealers. We will cover buzz-words such as “Multi-point attribution” and “dynamic digital campaigns” as well as the latest consumer statistics from digital movements in AI, YouTube, Voice Search and online car shopping.

About Jonah Cole

Jonah Cole is the Product Manager for Dominion Dealer Solutions’ SEM and VinVelocity products. Jonah is responsible for the constant evolution of the SEM products and regularly advises Dominion’s strategic account team on how to optimize dealers SEM through vin-specific advertising on Google, Bing and the social media landscape.  Jonah has been with Dominion since 2010, serving in many different roles to include Senior marketing manager for email, and Marketing Services Team Lead for email and digital products. Prior to Dominion, Jonah was the Director of Training for Link to Life where he built the entire training department. Early in his career, Jonah spent time working with at-risk youth in a therapeutic setting, served as a special Olympics young athletes coach, and co-founded  Southern Berkshire C.A.R.E. a family support group out of Great Barrington, MA. Jonah has spoken alongside Google at Automotive News and other industry events, educating dealers on the power of SEM.