Soft-Pull, Prescreen, Pre-Qualifcation – these terms are gaining popularity in dicussions at dealerships across the country. What do they all mean? How are they the same or different? What are your compliance obligations around using a soft-pull? Many vendors offer these solutions today but not all are created equal. In this session we will review the terms, the technology, and most importantly, your compliance obligations in using these solutions at your store.