5 Mistakes to Avoid When Launching a Digital Retailing Solution

Many dealerships flounder when it comes to online commerce and how to translate that experience into their showroom. In this interactive session we will discuss the 5 common (and costly) mistakes we have seen dealers make and how to avoid them, as well as share examples of top dealerships who are reaping significant rewards from digital retailing.

  • Identifying advocates in your store who can ensure success
  • Building consumer trust in your omnichannel sales model
  • Launching fast and showing efficiency gains early

About Amit Chandarana

Amit is responsible for building Roadster’s valued relationships with OEMs, industry partners and enterprise dealers. His background spans over 15 years of automotive sales, marketing, digital and operational experience. Prior to joining Roadster, Amit was Director of Product Marketing at Edmunds and Head of Marketing at Fiat Chrysler. He also spent over 12 years at Toyota Motor Sales in various sales, marketing and field management capacities. Amit earned a Bachelor of Science degree from Cal Poly Pomona and an MBA from St. Mary’s College of California.

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