Think Like Your Customer. Start Sales and Finance at the Same Time.

It’s About Time. 

Pete MacInnis – Founder CEO, eLEND Solutions 

Dealers should think more like the customer. 90% of U.S. car buyers are payment buyers. The more customers know, the more comfortable they are. The more comfortable they are, the more likely they are to buy. In our session, you will learn about new FinTech solutions for Desk Managers that – in less than a second – can match every customer with multiple, realistic, penny-perfect finance & lease options tailored for each vehicle and every customer. The two-way transparency is a trust multiplier. By changing when and how the customer is introduced to payment information and dealership financing options, the combination of technology and data enable the dealer and the customer to come together much faster. Boost your bottom line. Learn how getting Sales & Finance on the same page early simplifies the process to run more volume at higher profits, benefit F&I Managers, and improve customer satisfaction.

About Pete MacInnis

Pete brings over 37 years of experience in the automotive finance and technology as Founder and CEO of eLEND Solutions™. Founded in 2003 as DealerCentric, eLEND Solutions™ is evolving into an automotive FinTech SaaS company specializing in online and in-store credit and finance solutions designed to create a more efficient and profitable sales and finance deal flow for the retail automotive industry. 

Pete began is career with WFS Financial where he spent 14 years in various management positions that helped grown the company to over $4 billion serviced. Pete left WFS and co-founded auto finance company Onyx Acceptance in 1993 which went public in 1996 and was acquired by Capital One in 2005.

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