Soft Pull Solutions: Dealership Best Practices

John Warner – VP of  National Accounts & Business Development

Soft Pull, Prescreen, Pre-Qualification – these terms are gaining popularity in discussions at dealerships across the country. What do they all mean? Where are they utilized throughout your dealership? How they may be integrated into Technologies you use today? What are your compliance obligations around using a soft-pull?

Many vendors offer these solutions today but not all are created equal.  In this session, we will review the terms, the technology, and most importantly, your compliance obligations in using these solutions at your store.

About John Warner

John currently serves as Vice President, National Accounts and Business Development for 700Credit. John’s role is to help enable 700Credit product, services, and workflow through over 80 integration partners, and to maximize the value 700Credit brings to our valued integration partners. Today, virtually every CRM, ILM, Desking Tool, DMS, and auto marketing/sales application offers access to 700Credit’s industry leading credit compliance workflow. John also works with the nation’s leading Dealership Trade Associations. Mr. Warner has held a variety of positions in auto retailing prior to joining 700Credit in 2009, including Dealership General Manager, OEM Zone Manager, and Dealership Profitability Consultant.

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