Optimizing the Funnel: How Digital Retailing can help you find, target and convert shoppers to increase efficiency and improve your customer experience

John Giamalvo, Equifax

Only 4% of buyers are happy with the current car buying experience. And 70.% wish the F&I process would begin online.*   As more shoppers are looking for a better car buying process, dealers need to look for ways to efficiently and effectively find and target the right shoppers and provide a seamless and frictionless process from online to offline.  Incorporating marketing data, frictionless forms, identification tools and credit information early in the process can help relieve many consumer pain points before a shopper even enters a dealership and can help speed up time in F & I and get shoppers into their perfect vehicle faster.

This session will give you information and insight into data and tools to help you power your digital retailing processes and provide a better consumer experience and increase efficiency in your dealership.

About John Giamalvo

John Giamalvo serves as Vice President of Dealer Services for Equifax, where he oversees collaboration among top national dealer groups and enterprise alliances to provide auto insights and solutions to help dealers acquire, engage and facilitate efficient transactions with consumers. Prior to joining Equifax, Giamalvo served as Director of Dealer Initiatives for Edmunds.com and appeared as a regular industry commentator on multiple national media outlets. He also held leadership positions at BarNone (a division of CoreLogic), AutoNation and Star Auto Group.

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